The IABC Bronze Quill Awards competition acknowledges professional excellence within business communication today, and are one of the few contests that recognize the results of communication projects. The awards are judged by professional communicators in the communications industry. To receive an award of merit or excellence, an entry must document proven results.
IABC is a non-profit international network of more than 13,500 communication professionals in 58 countries. The organization provides products, services and network opportunities to help people and organizations achieve excellence in public relations, employee communications, marketing, public affairs and other forms of communication.
The IABC Quill Awards come in three flavors: Gold, Silver and Bronze, and each flavor has two levels: Award of Excellence and Award of Merit. The colors do not designate place, but scope. The Bronze Quill is a local contest for organizations to compete against their city’s peers. The Silver pits organizations against peers within a region of the country. The Gold Quill contest is international – the largest scope of competition. Winning a Quill at any level requires a proven results workplan. An Award of Excellence is a superior result and rare to receive.
Why we enter these contests rather than the others.
Ideawire enters the IABC Quill Awards for a number of reasons. First and foremost, they are based on what is most important to our clients: results. And because they are based on results, they are the hardest awards in our industry to receive.
The other contests in our industry are great. But they are based on what is important to us, not necessarily what is important to clients. None of them weigh the success of a project the way the Quill Awards do. So we collect our measurements, write our 3-page workplan, and only those projects that show results win.
The Quill Awards are truly the measure of our industry’s success in communication – the “Oscar” of the communication industry. They are what clients and potential clients can use to judge and decide to use a communication company.
